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10
Feb
2017
One
of the most important aspects of being a PR professional is having an
open and clear line of communication with clients. It’s important to
effectively communicate the success of our work and make sure that
expectations are set accordingly. Occasionally, a client will express to
members of my firm that a PR campaign isn’t working because it isn’t
driving certain metrics in Google Analytics, an all too common
misunderstanding about PR’s purpose and how it can help a company build a
valuable and successful brand. I’m sure other agency professionals have
heard it too.
Press Release Distribution
Google Analytics and other solutions available to measure and understand web traffic are undoubtedly powerful...
Press Release Distribution
Google Analytics and other solutions available to measure and understand web traffic are undoubtedly powerful...